The passion, the precision, the challenge, the freedom - that’s what our bicycles mean to us.
We are inspired to go further, climb higher and achieve our own personal greatness. That spirit is what drives us at Velohawk. We are a team with many different awards from many different backgrounds and disciplines. From design, engineering, yachts, advanced composites to cyclists, we are on the hunt to find the best materials and design to protect what you love.
After competing for 10 years in Ironman, marathons and cycle challenges in NZ and abroad, I always had a major issue looking after my high-end bikes. Too easily bumped or scraped in the hallway or the spare room, accidentally knocked over in the carport or on the porch by the rampant toddler or guest. Realizing this is a very real issue for high end cyclists and triathletes, I became passionate about premium bike storage and founded Velohawk.Read More
George Bennett found his way to professional cycling first by dabbling in New Zealand’s national sport obsession, rugby, and then through mountain biking before settling on road cycling. Born and raised in Nelson, New Zealand, on the South Island, he now calls Spain home, training in the Andorra mountain ranges.
George is one of New Zealand’s top road cyclists, racing professionally around the world for Team Lotto Visma. His tenacious kiwi spirit and determination have made him a strong contender on the world stage, attacking the mountains and becoming a name to follow in the cycling world.
In 2016, George competed in the Tour de France and Olympic Games in Rio. He is the first Kiwi to finish inside the top 10 in a Grand Tour at the 2016 Vuelta in Spain, he won the Tour of California in 2017 and finished 8th in the Giro d’Italia in 2018.
George is an inspirational partner and highly valued team member of Velohawk.Read More
Roger Smith has a passion for New Zealand- for start-ups, sports, innovation and success stories. A partner in Velohawk, Roger has a long history of growing and promoting New Zealand businesses, including one of its unicorns, Independent Liquor, as a shareholder and key executive.
Love for his work currently finds him on the global M&A advisory board of Euronet,(a US listed international technology conglomerate) CEO of ePay NZ (a smart payments solution provider), and chairman of New Zealand blockchain company, Centrality.
With a deep commitment to the community, he has been on the School board at Shelly Park for 10 years, sits on 8 independent boards, 4 of which he chairs. In addition, he is a successful active angel investor for future thinking New Zealand and International businesses.Read More
Emily has followed her passion for adventure and wine around the world, from Napa, California to Mendoza, Argentina to Auckland, New Zealand. She has worked on luxury projects from branding, sales, and marketing with small boutique companies to startups to FMCG.
From her experiences she is now focusing on bringing the Velohawk brand experience to life. There are many bicycles in her life and she loves riding but often chooses her horse rather than the two wheeled version.Read More
Aaron Pollock was the genius behind the Velohawk logo and brand image. We are honoured to have had him as part of our team and we look forward to celebrating this remarkable design within all of our brand dimensions.
Aaron was a multi disciplinary designer specializing in brand identity design, art direction and design for advertising, sound design and moving image.
He returned to New Zealand after 11 years living in the US, bringing with him a wealth of experience gained working on major international brands including GAP, Nautica, Tommy Hilfiger, Calvin Klein, Adidas, David Yurman, Anheuser Busch, Gilt Groupe, Hilton Hotels and Target Stores. Aaron’s focus on TV art direction has lead to projects with musical stars, Carrie Underwood, John Legend, Alicia Keys and Christina Aguilera.
His love for cycles, art and design can be seen through Velohawk's strong brand essence and we miss him dearly.Read More
Velohawk has partnered with Penso Composites UK to manufacture our premium bike storage systems. Executing top end British design and engineering, Penso is a world leading manufacturing specialist, that offers state-of-the-art innovation in the composites field. They specialise in pioneering new engineering processes and work with Aston Martin, McLaren, Bentley, Jaguar Land Rover (JLR), Mercedes Benz, as well as clients in the aerospace, defence and smart train sectors.
Elegantly designed and engineered with sleek and strong materials, Penso ensures that Velohawk is the ultimate protection for your bike. Penso are world class in their field.