The passion, the precision, the challenge, the freedom - that’s what our bicycles mean to us.

We are inspired to go further, climb higher and achieve our own personal greatness. That spirit is what drives us at Velohawk. We are a team with many different awards from many different backgrounds and disciplines. From design, engineering, yachts, advanced composites to cyclists, we are on the hunt to find the best materials and design to protect what you love.





James Doughty CEO & Founder After competing for 10 years in Ironman, marathons and cycle challenges in NZ and abroad, I always had a major issue looking after my high end bikes. Too easily bumped or scraped in the hallway or the spare room, accidentally knocked over or against in the carport or on the porch. Read More
George Bennett Kiwi Professional Cyclist George Bennett found his way to professional cycling first by dabbling in New Zealand’s national sport obsession, rugby, and then through mountain biking before settling on road cycling. Born and raised in Nelson, New Zealand, on the South Island, he now calls Spain home, training in the Andorra mountain ranges. Read More
Roger Smith Velohawk Partner Roger Smith has a passion for New Zealand- for start-ups, sports, innovation and success stories. A partner in Velohawk, Roger has a long history of growing and promoting New Zealand businesses, including one of its unicorns, Independent Liquor, as a shareholder and key executive. Read More
Emily Camblin Marketing Emily has followed her passion for adventure and wine around the world, from Napa, California to Mendoza, Argentina to Auckland, New Zealand. She has worked on luxury projects from branding, sales, and marketing with small boutique companies to startups to FMCG. Read More
Aaron Pollock Brand Mastermind Aaron Pollock was the genius behind the Velohawk logo and brand image. We are honoured to have had him as part of our team and we look forward to celebrating this remarkable design within all of our brand dimensions. Read More
Penso Manufacturing Partner

Velohawk has partnered with Penso Composites UK to manufacture our premium bike storage systems. Executing top end British design and engineering, Penso is a world leading manufacturing specialist, that offers state-of-the-art innovation in the composites field. They specialise in pioneering new engineering processes and work with Aston Martin, McLaren, Bentley, Jaguar Land Rover (JLR), Mercedes Benz, as well as clients in the aerospace, defence and smart train sectors.

Elegantly designed and engineered with sleek and strong materials, Penso ensures that Velohawk is the ultimate protection for your bike. Penso are world class in their field.